Seema is grateful to dedicate her profession to the protection of creativity and founded Create in 2019. Seema has spent over a decade guiding artists and entrepreneurs in optimal ways to structure, protect, monetize, and diversify their intellectual property.

Seema specializes in entertainment and media creation, working with creative entrepreneurs and businesses in all aspects of intellectual property strategy and protection, production, partnerships and collaborations, trademarking and branding, distribution, development and financing.

Seema’s passion is in finding novel ways to monetize intellectual property across various mediums and platforms. From producers to tattoo artists and clothing designers, Seema's clients work with art and creativity in a myriad of forms.

Seema began her legal career at a top-tier Beverly Hills entertainment litigation firm, representing A-list celebrities in disputes encompassing rights of publicity, invasions of privacy, contractual breaches, and defamation. Notably, Seema represented Terry Bollea (p/k/a “Hulk Hogan”) in a landmark privacy case against Gawker Media in 2016, which resulted in a six-figure settlement and media frenzy – leading the world to question how far the right of privacy extends to public figures and celebrities.

Seema’s experience as a litigator has uniquely informed her transactional practice, allowing her to advise clients on practical and future implications of contracts. Seema’s transactional practice entails creating bespoke contracts for her clients while limiting the “legalese” which can hold up creative deals.

Seema aims to provide straightforward legal advice and counsel without large firm showmanship. New media means redefining structures and deal terms. The change in media landscape begets room for creativity which Seema believes should work to empower her clients.

Since its inception, Create has evolved into a hub for creators of all types to feel supported and educated through their individual journeys, while ensuring that their intellectual property is solid and adequately protected.

If she’s not nerding out about the legal implication of algorithms (see her piece in: “The Cambridge Handbook of the Law of Algorithms”) or helping her clients problem-solve, then she’s probably fighting for the Oxford comma or sunbathing with her pup. At the end of the day, Seema approaches law with the same resolve she does life: with curiosity, enthusiasm, and good vibes.

• Entertainment Law

• Trademark Prosecution

• Media and Intellectual Property Law

• Film Finance, Production, and Distribution

• Trademark and Branding

• Brand Representation

• Modeling and Talent Agency Representation

• Commercial Transactions

• State Bar of California

• United States Patent Bar, United States Patent & Trademark Office, 2014

• University of the Pacific, B.S.

• Loyola Law School, J.D.

Seema Tilak, “The Cambridge Handbook of the Law of Algorithms” [Chapter 21 – Injury by Algorithms], pp. 449-470, edited by Woodrow Barfield, 2020. (Link) 

Seema Tilak, “The Real Impact of Unreal Influencers”, USC Spotlight Journal Issue 4, 2020. (Link)

eema Ghatnekar, Injury By Algorithm: A Look Into Google's Liability For Defamatory Autocompleted Search Suggestions, 33 Loy. L.A. Ent. L. Rev. 171 (2013). (Link)

Seema is an adjunct professor at USC’s Gould School of Law and is a frequent lecturer at Loyola Law School.